1. What is the primary goal of your start-up?

Tip: If more than one option applies, select the most important one for you, the one that made you want to start this venture in the first place.

2. Who will be your primary paying customers (select the most promising/relevant one)?

Tip: If you don't know how much a customer is willing to pay, then find a few potential customers and ask them, or at least imagine yourself in their position and think how much you would be willing to pay for this product.

3. How and where will you find your first 1000 customers (check all that apply)?

4. How big and dedicated is your team?

Note: For this purpose, a founder is a team member with more than 10% of equity and a place on the board of directors.

5. What is your "unfair advantage" or "secret sauce" (check all that apply)?

6. Who knows about your idea outside the team (select the most suitable option)?


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